Australians are no longer choosing to holiday in their own country believing they will get more bang for their buck overseas. Leah Balbin reports.
DOMESTIC tourism in Australia is threatened by attractive international exchange rates as more Australians choose to travel overseas on holidays.
Monash University’s senior tourism lecturer, Dr Vicki Peel said Australians are drawn to international destinations because their dollar is so good.
“Domestic tourism has been quite stagnant since 2000, people aren’t taking holidays in their own back yards as much as they used to,” Dr Peel said.
“There is that two and a half hour barrier out of Melbourne, so anywhere beyond two and a half hours struggles to attract visitors”.
Australian Tourism and Export Council Chief Executive Officer, Matt Hingerty said export tourism makes up a massive sector of our economy.
“If you combine Tourism and education travel that’s students coming to Australia we earn about 26 billion dollars”.
Mr Hingerty also said government innovation into tourism is highly dependent on the scale of impact.
“Both state and federal are wary of innovation in services. They like to support those industries that produce items that they can see”.
Statistics show that in 2012, outbound travel volume was up 5.4 per cent to 8.2 million.
Government agency, Tourism Australia has employed campaigns like ‘There’s Nothing Like Australia’ to attract international visitors and encourage Australians to travel domestically.
Would you choose to holiday domestically or internationally?